This high quality
relationship network has allowed CID to elaborate the following commercial strategy :
1. PRODUCT OFFER
CID intervenes on a two-level basis with its customers or future customers :
a) Presentation of a choice of Bordeaux AOC and wines from the South of France made up
from a selection of steady products.
b) Permanent lookout for high quality products with respect to precise customer demands
(AOC, quality, price range, packaging...)
This commercial strategy is backed up by the flexible, highly
well-organised company located in the prestigious " HOSPICES DE LA
MADELEINE" building in Saint-Emilion. |
2. DISTRIBUTION NETWORK
France : Setting up of a sales network run by CID salesmen and backed up by knowledgeable
professionals and advisors.
Export : International implantation with national and regional importers
run by CID Export salesmen.
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